Cookie Policy

Last updated: 4 January 2026

What This Is About

This Cookie Policy explains what cookies we use on https://customeracquisitionengine.com, what they do, and how you can manage them. If you want the legal stuff about how we handle your data generally, check our Privacy Policy.

What Are Cookies?

Cookies are small text files that websites store on your device. They help sites remember things about your visit—like your preferences or what you’ve clicked on. Some are essential for the site to work. Others help us understand what’s useful so we can make better content.

What Cookies We Use

We use three types of cookies:

1. Strictly Necessary Cookies

What they do: Keep the site working and remember your cookie preferences.

Can you disable them? No—the site won’t work properly without them.

Examples:

• Cookie consent preferences (remembers your choices from the banner)
• Basic security and functionality cookies

How long they last: Up to 12 months

2. Analytics Cookies

What they do: Track how people use the site—what they read, where they click, how long they spend on pages. This helps us understand what content is actually helpful.

Can you disable them? Yes, through the cookie banner or your preferences.

Services we use:

Microsoft Clarity

• What it does: Records how you interact with the site (clicks, scrolling, page views) to help us improve the experience
• Cookies: _clck, _clsk, CLID, ANONCHK, MUID, MR, SM
• Privacy policy: Microsoft Privacy Statement

Umami Analytics

• What it does: Privacy-focused analytics that tracks page views and basic usage without identifying you personally
• Cookies: umami.cache, umami.{site-id}
• Privacy policy: Umami Privacy

3. Marketing Cookies

What they do: Measure whether ad campaigns are working, enable retargeting, and help build audience profiles for better ad targeting. Basically, they track what you do here to improve ads you see on other platforms.

Can you disable them? Yes, through the cookie banner or your preferences.

Services we use:

Reddit Pixel

• What it does: Tracks conversions from Reddit ads, enables retargeting, and helps build lookalike audiences
• Cookies: rdt_cid, __pdst
• Privacy policy: Reddit Privacy Policy

How to Manage Your Preferences

You can change your cookie preferences at any time:

1. Use the cookie banner - It appears on your first visit. Click “Manage preferences” to choose what you allow.
2. Cookie Settings link - Click “Cookie Settings” in the footer to reopen your preferences.
3. Browser settings - Most browsers let you block or delete cookies. Check your browser’s help section for instructions.
4. Opt-out tools - You can opt out of interest-based advertising through Your Online Choices or Digital Advertising Alliance.

Note: Blocking necessary cookies will break the site. Blocking analytics or marketing cookies won’t affect functionality—you just won’t contribute to our understanding of what works.

Third-Party Cookies

Some cookies are set by third parties (Microsoft, Umami, Reddit). We don’t control these cookies. Check their privacy policies (linked above) to understand how they handle your data.

Changes to This Policy

We’ll update this page if we add new cookies or change how we use them. Check the “Last updated” date at the top to see when we last made changes.

Questions?

If you have questions about how we use cookies, contact us at support@customeracquisitionengine.com